Evan Polin, a member of The Training Resource Group, one of our networking partners who I have been fortunate to meet through our membership with Business Clubs America, has valuable advice on how to retain your clients that we wanted to share with you. Please see below.
It's a tough market out there - in Philadelphia and everywhere. It is becoming increasingly difficult to find clients in the first place, let alone keep them over the long term. It's 11x more expensive to find a new client than it is to keep an old one. That's why companies both large and small need to focus as much effort on retaining clients as obtaining them. Here are a few tips.