In the first post in this series, we explained how to create the first part of your LinkedIn profile, which you can use to help to market yourself and gain more clients and customers. In this second post, we wanted to describe the rest of the steps.
We had left off in the prior post at this screen (a generic example), which you will see after you have created your initial account: 
All of the items that start with "Add" can be clicked on and then edited to add more detail to your profile. For example, click "Add a current [or past] position," and you will see this screen:
Most of the information is self-explanatory, but there is one best practice for the Description field. Just as you would do for a resume, focus on results rather than actions. In other words, do not write something like, "Sold cars at a dealership." Instead, say something like, "Generated $5 million in revenue and $2 million in profit a year while serving as chief salesperson at Smith's Auto Sales." Obviously, do not disclose anything proprietary or anything that your former employer may want to be kept confidential.
Next, you can click on "Add a school," an action that will take you to this screen:
Again, the key is to distinguish yourself as much as possible from the millions of people just like you on LinkedIn. Do not just put, for example, that you studied journalism at the University of Pennsylvania. Add that you were active in the college's chapter of the Society of Professional Journalists. In the Activities and Notes fields, build yourself up as much as possible.
Next, you can "Ask for a Recommendation." Click on that item to be taken to this screen:
After you have listed jobs and added "Connections" (like Facebook friends, but on LinkedIn) in the steps described earlier in this post and in our prior one, you can get public references to be listed on your profile. First, select the current or past position listed on LinkedIn for which and the person (boss, colleague, subordinate, or client) on LinkedIn from whom you would like the recommendation. Then, lower in the screen, you can craft a LinkedIn message to send to that person. The interesting thing about LinkedIn endorsements is that they are publically visible both on your profile and that of the person recommending you - doubling your exposure!
Then, after clicking on "Add a website" to list your company or personal websites (up to three), you can select "Add a Twitter account" to have a designated Twitter account copy its tweets as your LinkedIn "status updates" automatically.
First, while you are logged into your desired Twitter account in another window in the same Internet browser, click to authorize LinkedIn to connect the two accounts:
When you connect the two accounts, every tweet that you send will also be posted on LinkedIn. So, you may or may not want to do this. If you send fifty tweets a day on personal matters, then your connections on LinkedIn might block you because they do not want to see all of those notices. The best practice is to create a separate Twitter account just for business purposes and use that instead.
Lastly, you can add more information in the following fields:
By following the steps in this post and our prior one, you can create a new LinkedIn account within a few minutes. But that's only the first step in the marketing process. For two good ways to market yourself via your LinkedIn profile, we invite you to see our post here. Good luck!